Type Study
Audience Persona
Jim is a 19 year old young adult living by himself, working a full time job, and not attending college. Since high school, Jim has always been very independent and quiet, finding company within many of his favorite novels. He has never conformed to any one tradition, he is agnostic, and very hesitant to political beliefs. He works full time at the local Best Buy in the computer department though he doesn't enjoy engaging with other people. Experience is limited to where his mind, literature, and video games take him. He is in his own little world, and perfectly fine with that.
Though so quiet and anti-social, Jim is a very intelligent individual. He received exceptional grades in high school, was a part of the honor roll, and won an award for an American Government paper that he wrote for his senior final. Had you not known him, you would have believed that he was well on his way to a degree and very successful career, but Jim refused after high school to conform to the collegiate path. He finds peace within the simplicities of life and doesn't mind living on a strict budget as long as he has his independence, which he values most.
Concept Statement
ONE
"A nation of warriors and fanatics, marching forward in perfect unity, all thinking the same thoughts and shouting the same slogans, perpetually working, fighting, triumphing, persecuting - three hundred million people all with the same face."
TWO
He was a grown man just waking up for the first time in his life... Never before had he experienced anger, sorrow, excitement or love.
THREE
"Do you begin to see, then, what kind of world we are creating? It is the exact opposite of the stupid hedonistic Utopias that the old reformers imagined. A world of fear and treachery and torment, a world of trampling and being trampled upon, a world which will grow not less but more merciless as it refines itself. Progress in our world will be progress toward more pain."
Color Palette
Ok, these books are depressing. Though in each book, the main character "finds himself" and becomes sober gaining all emotion back, etc. So in its own way, its kind of beautiful for a little bit. I want to create a very "sterile" cover series with lots of white space, shades of blue and some yellow/orange (trying to capture all spectrums, but using sparingly). I want it so be a very sterile but subtly intense experience, giving that sense of waking up but also of further seclusion. So as of now, I really enjoy these colors, but these probably won't be my final ones exactly:
Images
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